Turn your mind to the huge market in China, where people spend a lot of time and money on online games! The British game producers held a meeting in London this week. At the conference, people urged the producers to shift their attention to China's market. It is said that in China, the gaming population has surpassed 20 million, and it is still on the rise.
A report forecast this week that spurred by the online sales of video games, China's entertainment industry is facing an "outbreak''. The money that Chinese spent on online games last year reached 500 million US dollars. What is more, the enormous expenses people spent on online games have made Chinese officials change their attitude towards it. "In big internet bars of Beijing, you can see hundreds of computers operating, and most of the people there are below the age of 30. In 2004, some 22.8 million people went online for games.
Pricewaterhouse Coopers Global Accountant Office recently published a prospect report on entertainment market in the next five years, saying that there will be likely a rapid and strong growth in such items as online games in the Asia-Pacific region. The fast development of the entertainment business in China will make it catch up with Japan in 2008, becoming the largest market in this area. Online game "World of Warcraft'' has achieved a great success since it landed on China in early June. In China, once 450,000 gamers went online at the same time.
But, while gaming population is on the rise, people are worried that teenagers are spending more and more time on games, and that games content tends toward violence. With the rapid development in network games, more and more problems will appear since there have been no classification systems for online games in China so far.
By People's Daily Online