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Home >> Sports
UPDATED: 08:13, June 03, 2005
Beijing Olympic organisers hold first sponsor workshop
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Beijing Olympic Organising Committee for the 2008 Olympic Games (BOCOG) started on Thursday its first sponsor workshop attended by a large number of big international and domestic companies.

During the two-day workshop, BOCOG offcials will brief the participants on the latest developments in BOCOG's preparations for the Games and exchanged views with the sponsors.

Since BOCOG launched its marketing program on September 2003, eight enterprises, namely Bank of China, China Network, Sinopec, CNPC, China Mobile, Volkswagen Group(China), Adidas and Air China, have been selected as the official parteners for the Beijing Games.

BOCOG also launched the selecting procedures for the Beijing Games this March, seeking sponsors in the areas such as dairy products, courier services, internet content services, travel, hospitality and beer. Budweiser has already become the international beer sponsor for the Beijing Games.

Holding sponsor workshops is an established practise for the Olympic organisers to faciliate their marketing program. It is regarded as one of the most effective ways to provide qualified services to the Olympic sponsors.

BOCOG has planned to organize similar workshops on different topics every year in the lead-up to the Games.

Source: Xinhua

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