News Letter
Weather
Community
English home Forum Photo Gallery Features Newsletter Archive   About US Help Site Map
China
World
Opinion
Business
Sci-Edu
Culture/Life
Sports
Photos
 Services
- Newsletter
- Online Community
- China Biz Info
- News Archive
- Feedback
- Voices of Readers
- Weather Forecast
 Search
 About China
- China at a glance
- Chinese history
- Constitution
- CPC & state organs
- Chinese leadership
- Selected Works of Deng Xiaoping

Home >> Business
UPDATED: 17:01, December 27, 2004
Haier to become China's largest brand
font size    

Haier Group, a major home electrical appliance maker in China, is expected to become the country's largest independent property brand holder, said Haier chairwoman Yang Mianmian Sunday in the port city of east China's Shandong Province.

Yang noted that Haier will hopefully realize 100 billion yuan (about 12 billion US dollars) of global sales this year, and the "Haier" brand will be China's largest independent intellectual property brand.

Haier, based on Qingdao refrigerator factory, has undergone brand establishment, expansion and innovation in the past two decades, said Yang at the 20th anniversary of Haier Group.

Yang owed Haier's achievements to its scale advantage spurred by competition, which had enabled Haier to have a 34-percent shareof China's home electrical appliance market.

The 20-year old Haier has built a network composed of design, manufacturing, sales and service, with 18 design centers, 10 industrial parks, 30 overseas factories and manufacturing bases, 58,800 sales offices, and 96 product group categories around the world.

Haier was tinted with global elements by entering the largest 10 home appliances chain stores in the United States, top five home electrical appliance chain stores in five major European nations and top ten chain stores in Japan.

Source: Xinhua


Comments on the story Comment on the story Recommend to friends Tell a friend Print friendly Version Print friendly format Save to disk Save this


   Recommendation
- China Forum
- PD Newsletter
- People's Comment
- Most Popular
 Related News
- Haier China's most valuable brand

- Credit by EXIM Bank to back Haier "going overseas"

- China's Haier Group reports fast export growth


Copyright by People's Daily Online, all rights reserved