TV Commercials to Promote Hong Kong's World City Strengths

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Last updated at: (Beijing Time) Sunday, April 28, 2002

TV Commercials to Promote Hong Kong's World City Strengths

A series of upbeat TV commercials will be launched by the government of the Hong Kong Special Administrative Region (SAR) on May 1 to promote the core values of the Brand Hong Kong program.

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A series of upbeat TV commercials will be launched by the government of the Hong Kong Special Administrative Region (SAR) on May 1 to promote the core values of the Brand Hong Kong program.

The commercials, featuring local residents alongside prominent or well-known personalities, will highlight the strengths that underpin Hong Kong's positioning as Asia's world city.

The commercials will be rolled out over the next few months to publicize the five core values at the heart of the Brand Hong Kong program: progressive, free, stable, opportunity and high quality.

The first commercial on the core value of "progressive" will feature Cathay Pacific director and chief operating officer Philip Chen; Chairman of leading global textile and garment group Esquel Marjorie Yang; Crown Worldwide Group Chairman and AmCham Chairman James Thompson; and so on.

The second commercial on the core value of "free" will feature well-known comedian Cheung Tat-ming and broadcaster and columnist Albert Cheng.

The Brand Hong Kong program was launched last year to provide a greater focus abroad and locally to the positioning of Hong Kong as Asia's world city. The program is managed by the Information Services Department.

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