Latest News:  


Coca-Cola wants 'to be everywhere' (3)

By Wang Zhuoqiong (China Daily)

15:28, June 07, 2013

With an investment of 1 billion yuan ($163 million), the new Yingkou plant in Liaoning province opened in 2012, and will be the largest bottling plant once it's fully operational. Coca-Cola now operates 42 plants in China.

David G Brooks, president of Coca-Cola Greater China & Korea, said this year will see the opening of another new plant in Shijiazhuang, Hebei province, part of the infrastructure investment serving as the company's solid and distinctive competitive edge in China.

On their expansion strategy in China, Brooks said, "We want to be everywhere."

Three major bottling partners - COFCO Coca-Cola Beverages, Swire Beverages and Coca-Cola Bottling Investment Group China - provide Coca-Cola with a unique resource advantage and development in the vast country, the president said.

Growing with the pace of the country's reform and opening-up policies, the company's plants have expanded from coastal cities in the east in the early days; extended to interior areas, including Wuhan and Zhengzhou, in Central China in the 1990s; and then taken opportunities to explore the central, western and rural markets, he said.

To further penetrate its distribution channels into more grassroots areas, the company has focused on enhancing "consumer experience" with about 8 million retail outlets in China by making its products affordable and accessible for their consumers.

"We plan to increase our investment in marketing, in distribution channels and in our operations centers," he said. "This is the best way to get our products to our consumers."

【1】 【2】 【3】 【4】

We Recommend:

Ladies in finance industries

Fortune Global Forum to be held in Chengdu

Top 10 most competitive airlines in the world

General view of Hefei Xinqiao Int’l Airport

China FAW launches high-end car model H7

Top 10 most competitive cities in China in 2013

Boeing delivers China’s first 787 Dreamliner

Intelligent & beautiful Asian business women

Eye-catching models highlight house fair

Email|Print|Comments(Editor:WangXin、Chen Lidan)

Related Reading

Leave your comment0 comments

  1. Name


Selections for you

  1. PLA Air Force in confrontation training

  2. U.S., Cambodian Air Forces in exercise

  3. Russian President Putin, wife divorce

  4. 2,000 cheongsam fans put on a show

  5. A drug addict's journey to new life

  6. 5 killed in central China rainstorms

  7. Sky-high zongzi displayed in Shanxi

  8. Kung Fu kicks ass in Hollywood

  9. China's cloud computing chain ready

  10. Top Wine China 2013 Expo kicks off in Beijing

Most Popular


  1. Bloody conflict in Iraq should come to an end
  2. Law desiderated to protect interns' right
  3. China owes a huge debt to the environment
  4. China's middle class emerges, to spend more
  5. Xi-Obama meeting of milestone significance
  6. Violation of women's rights root of sexual assaults
  7. China not to tolerate rogue act on S. China Sea
  8. Imaginaion: essential for cultural confidence
  9. How ZTE is winning the US market
  10. Global IT and techno-jingoism

What’s happening in China

1 killed in SW China helicopter crash

  1. 5 killed in central China rainstorms
  2. Law seeks to regulate potable water dispensers
  3. Four nabbed for paying for blood donations
  4. Govt pushes for support of childless parents
  5. Policewoman wrongly detained as prostitute