Tell 'Chinese foreign affairs story' with new media (2)

The emergence of new media has changed the traditional communication way between diplomacy and people.

"Diplomacy language is more formal. We have been studying how to transform it into the acceptable language system for users. Through years of practice, we are familiar with the receptive language of Internet users. We pay attention to avoid using clichés and tell more stories. 'Tell Chinese foreign affairs story ' is a good means of communication, "Zhu said. The Wechat account follows such language style, maintaining accuracy yet lively.

"When interacting with users, be sure to emphasize readability. We will choose interesting information to publish, and use images to spread foreign affairs knowledge. When it comes to the major news release, the new media is also very different from the traditional media. Now on the Wechat platform, when leaders visit some country, we will introduce interesting local knowledge, such as tourism, culture, social information, etc., to enhance readability while taking into account service and fun," Zhu said.

"Public Wechat accounts only allow information releasing once a day, and this limitation prompts us to publish more in-depth content, select more sophisticated content. We only use the most important news and news that readers want to read the most," Zhu said.

Zhu Zhong said the microblog is more public and has strong dissemination power, while Wechat is focused on interactivity and privacy. With the development of mobile apps, we can now use both the microblog and Wechat, and in the future it will certainly be more convenient to use them, so these two do not interfere with each other.

Zhu added, "New media has great potential for development. In the future, we will continue to make good use of these two platforms to publish more authoritative information and in-depth ideas to improve influence, and strive to make the account a full media platform. We also plan to carry out more activities to achieve a more active benign interaction with netizens. We hope the public will have further knowledge, understanding of and support the development of China's diplomacy. "