Expert sees milk powder shortage in the Netherlands as market problem (3)

The company last week apologized to Dutch consumers in a full-page ad in several newspapers for the shortage of milk powder.

"In the Netherlands, we are faced with an unprecedented demand for Nutrilon in recent months," stated Christophe Wadel, general manager of Nutricia, in the ad. "This increase is mainly attributable to the demand of parents outside the Netherlands."

But not every milk producer is facing the same scarcity problems.

Nestle, another milk powder producer, responded by publishing a full-page ad in newspapers, stating "We have heard that other milk producers have difficulties in producing milk powder for Dutch babies. We would love to take over that task!" (1 euro = 1.30 U.S. dollars)