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China premieres tailored-made Iron Man 3 (2)


08:15, May 03, 2013

Hollywood film Iron Man 3 has premièred in China. The movie took in a reported 130 million yuan on the first day on Wednesday, for a box office record. (CNTV)

In last year’s Looper an entire section filmed in Shanghai with a Chinese actress was inserted into a China version. Yang Tianshu gave that part thumbs down.
Yang Tianshu, Movie Fan, said, "I like Chinese themes in movies like Kungfu Panda because they’re a key element of the film and not just thrown in - which makes it feel awkward. I prefer to watch the original movies with their original flavor."

A lot of Chinese on social media seem to feel the same way. Still, if special made-for-China content is what it takes to appease the authorities, expect a lot more to come.

Last year, China surpassed Japan to become the world’s second largest film market, and Pacific Bridge Pictures estimates it will overtake the U.S. in the next five years.

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Email|Print|Comments(Editor:LiQian、Yao Chun)

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