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Arum plays up China as future boxing host (2)

(China.org.cn)

09:35, April 08, 2013

The Zou-Valenzuela match-up got top billing even over a WBA/WBO world title fight.

"If it's done right, only if it's done right," Arum said of his undisguised ambition of tapping into China's vast population and their growing wealth.

"You can't give them junk, you have to give them quality and do it in a sensational place like The Venetian arena.

"You have to put the event on free television so it reaches the biggest possible audience in China, which is what we did here. It was on CCTV-5, it was on all the regional networks, it was on the Internet portal.

"So we reached everybody, and that is what we will continue to do. That's what we are going to do this summer, when we do another outstanding card here."

Zou Shiming is going to have a six-round fight and we are going to do two title fights.

"It will be a card that is really interesting and fan-friendly, and don't insult the people: do it at a high level."


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