The CCA said that, in 2012, it twice urged Apple to properly handle the complaints but only received half-hearted replies, with the real problems unsolved.
Even after the March 15 CCTV show, Apple released only a 200-character statement saying it is dedicated to making first-class products and attaches high importance to every consumer's ideas.
Netizens labeled it a "typical official reply full of empty talk."
Analysts said Apple arrogance is sustained by its strong market presence in China. Its innovative products and aggressive marketing strategy have made it fearless of consumers' frowns.
Su Haopeng, a law professor with the University of International Business and Economics, said it is the company's social responsibility to respect consumer rights, while it should not abuse its market predominance to hurt their interests.
"Apple Inc.'s unfair and unreasonable rules have infringed consumer's legitimate rights," he said.
Wang Huijuan, a lawyer with the Beijing Hualian Law Firm, said the government should raise the penalties for home appliance repair disputes, as the current fine of 30,000 yuan (4,830 U.S. dollars) is too light to deter lawbreakers.
Hero's baby formula faces safety scandal in China
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