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Learning from each other: core
Grasping international market needs, bringing into full play one's own advantages
Hao attributed the great influence of Discover China to the joint efforts of the government and publisher. "On the one hand, the General Administration of Press and Publication has introduced a series of policies for the 'going out' of domestic press and publishers. On the other hand, the FLTRP has specifically set up a Chinese division, and carried out internationalization in publication concepts and institutional structure."
"For a publisher, 'going out' means more than selling products abroad. It also means grasping the complex and uncertain international publishing market from an international perspective," Man said. There are still considerable gap and differences between the FLTRP and world-famous publishers. "There may be friction, but we should communicate sincerely and learn from each other."
Certain publishers cannot resist the temptation of huge overseas markets, and have blindly "gone out". "Each publisher has its own advantages, and should make full use of these advantages while 'going out' instead of blindly following others," Hao said. This is crucial to the 'going out' of domestic publishers. While grasping international market needs, they should combine overseas markets with their own advantages, "build up their brands, and promote Chinese culture overseas."
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