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Sinograin looks at overseas deals to feed demand (2)

By Zhou Siyu (China Daily)

09:03, December 13, 2012

However, industry analysts said they believe the planned move to make overseas investments will make the company stronger as it works to narrow the gap with Wilmar and other foreign edible-oil suppliers in the domestic market.

China is currently the world's largest soybean importer. Imported beans account for more than 80 percent of its total consumption.

But last year, the country experienced significant food price hikes as inflation rose.

The current dominance by foreign companies has driven many State-owned companies, such as Sinograin, China National Cereals, Oils and Foodstuff Corp, and China Oil and Food Corp to expand their oil-crunching production to increase the competition in the market.

"Foreign companies such as Yihai Kerry, given their grain trading abilities, are inherently more competitive in various areas of the business, not simply processing," said Ma Wenfeng, a senior analyst at Beijing Orient Agribusiness Consultant Ltd, one of the industry's largest specialist consultancies.

To compete with their foreign rivals, "big Chinese companies should try to move up the value chain to control supply, whether through investments or cooperation", Ma added.

Sinograin Oils, set up in 2008, has already said it plans to expand its market share for its own brand of cooking oil by boosting its production capacity and building its business networks across the country.

Over the past five years, it has spent 1.8 billion yuan ($279 million) at its Zhenjiang production base, for instance, equipping it with 920,000 metric tons of storage capacity, one million tons of annual soybean crunching capacity, and 500,000 tons of annual refining capacity.


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