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Apple's plans for China bearing fruit in new store (2)

By Tuo Yannan (China Daily)

14:00, October 19, 2012

John Browett, Apple's senior vice president of retail, introduces the new store of Apple Inc. to journalists in Beijing, China's capital. The new store, which will reportedly be the largest Apple store in Asia, is expected to open on Oct. 20 on Wangfujing Street, a bustling commercial area. (Xinhua/Li Fangyu)

Apple opened its first outlet in China in 2008, choosing Beijing's Sanlitun area as its location. Since then, the company has opened six more stores in the country, including two in Hong Kong. It has more than 390 in the world.

In 2011, Apple reported $108 billion in sales revenue. About 12 percent of that came from China. The United States, for its part, was the source of about $38 billion, according to the Chinese news portal Sohu.com.

"After Tim Cook became Apple CEO, he began to invest more in the Chinese market than (former CEO) Steve Jobs had invested," Wang said.

Wang said Apple held the largest share of the Chinese market for tablet PCs in the second quarter of the year. Its 69 percent share made it the top seller of the devices in the Chinese mainland.

At the same time, the company had the third-largest share of the Chinese smartphone market in the second quarter. It held 10.4 percent of that market in the period, down from the 15 percent recorded for the second quarter of 2011.

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