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Global mobile brands find lines busy in China (11)

(China Daily)

13:29, September 24, 2012

"For example, the 1,000 yuan entry-level smartphone success has spread to other countries," she said. By working with foreign operators, domestic companies such as ZTE and Huawei have managed to ship affordable smartphones in quantities to the North American and European markets, she added.

It is not just the sheer scale of the mobile subscriber base that makes China a heavyweight in the world market, analysts say. KPMG's Zarrella said the increasing demand by Chinese people for connectivity and rich mobile functions, together with the nation's huge investment in infrastructure and innovation, have also pushed forward China's handset industry.

"Chinese consumers want higher quality phones at a very good price. Meanwhile, they need mobile phones not just for calls but for video on demand and the use of cloud computing concepts to allow subscribers to store even more data," Zarrella wrote.

Tom Kang, a director at Strategy Analytics, added: "China's rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models such as the Apple iPhone and an emerging wave of low-cost Android models from local Chinese brands such as ZTE."

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【11】


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