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Global mobile brands find lines busy in China (3)

(China Daily)

13:29, September 24, 2012

Nokia Corp of Finland, another big-name international player, experienced a rough time in the Chinese market as it shifted its focus to the Windows Phone platform. The company's ranking slipped to fifth place in China, with a 9.1 percent share in the first half. Its decline has been dramatic, having been the top smartphone brand in China during the fourth quarter of 2011, the IHS report showed.

Other international brands, such as Motorola, Sony and LG Electronics, all delivered unsatisfactory results, gaining less than 5 percent in market share in China in the first six months of this year.

In contrast with foreign companies' weak performances, some Chinese manufacturers have experienced robust growth and grabbed significant market share.

Lenovo Group Ltd, the largest Chinese PC maker by market share and second-largest globally, is now the second largest smartphone provider in China based on sales in the first half of 2012.

The company's success is down to its founder, Liu Chuanzhi. In 2008, because of poor market performance, the company sold its mobile business to "concentrate on the PC sector", but Liu decided to buy it back in 2009.

Then the company established a mobile Internet division in 2011 and launched its first smartphone - LePhone. Lenovo presented its second-generation smartphones LePhoneS2 and K800 this year.

"Since Lenovo became the second-largest PC maker globally (in the second quarter of 2011), we have been putting greater emphasis on mobile Internet products and cloud-computing markets," said Yang Yuanqing, president and chief executive officer of Lenovo.

Lenovo reported its smartphone shipments exceeded that of its PCs for the first time in history in the second quarter of 2012. About 6.8 million handsets were sold during the quarter, the company said.

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