Latest News:  
Beijing   Heavy rain to rainstorm/Light rain    20 / 26 ℃  City Forecast

English>>China Business

Grape expectations from Argentina (7)

By Zhou Siyu  (China Daily)

14:22, September 03, 2012

Wine generation

Who are the wine drinkers in China today? According to the report by Rabobank, a large proportion of them are aged between 20 and 39 who earn more than 4,000 yuan ($630) a month in a skilled profession.

To most Chinese, wine has a positive connection with the Western lifestyle and is not yet considered as luxurious as whisky or brandy, or as ordinary as beer, according to the report. This would provide a wine supplier with a strong market position when competing with makers of other liquors, the report said.

"Grape wines are more likely to attract either younger, better educated, wealthier and/or female drinkers than baijiu (China's traditional spirit) or beer...with the potential to form a strong and dynamic consumer base in years to come," the report said.

In the meantime, the report also pointed out that the number of people drinking wine is still relatively small and limited in geographical scope. And it may still take some time before Chinese wine afficionados start exploring imported wines in big numbers.

"It will still take some time before the Chinese get familiar with the wine culture so, rather than being led by the brand, they could choose wine based on personal judgment and preference," agreed Mompo with Wines of Argentina.

Yet Mompo said he also noticed an emerging younger generation who have developed a genuine fondness for the wine culture and are catching up very fast. This younger generation has formed its own wine circles through the Internet where they can share information and knowledge, Mompo said.

So far this generation is still at a relatively early stage of its life and does not have enough purchasing power but, when the time comes, "China will change the world's wine industry," Mompo added.

【1】 【2】 【3】 【4】 【5】 【6】 【7】

News we recommend:
Chinese brands on the rise Rare Earth Resolution Another realty boom not needed
Tapping the Potential of China-U.S. investment Mixed outlook on cost of homes Joining the 500 Club
A ruling in Europe gives cheer to China  Stronger Sino-US trade links vital Steel producers face bleak months ahead


Related Reading

Leave your comment0 comments

  1. Name


Selections for you

  1. Migrant workers' kids say goodbye till next year

  2. Lovely animals all over the world

  3. Answering the E-Waste Question

  4. China Giant Panda Valley

  5. Arnold Schwarzenegger The Monster Truck Show

  6. Olympic champions in spotlight for lavish rewards

Most Popular


  1. All officials must work to change negative image
  2. Right wing in Japan poisons Sino-Japanese ties
  3. Editorial: Wary of investment risks
  4. Why political solution to Syria's crisis always fail?
  5. Can trust again build Sino-Russian bridges?
  6. Rumors more credible than officials for netizens
  7. Commentary: Domestic demand engine for growth
  8. Taiwan's position key for Diaoyu Islands issue
  9. Carrier not right envoy for South Pacific
  10. Commentary: Another realty boom not needed

What's happening in China

New giant tower branded 'pants'

  1. Hunan denies kids used in GM food test
  2. Peking University to sue former professor for libel
  3. Migrant workers' kids say goodbye till next year
  4. Courts of original verdicts to hear retrials
  5. More groups can litigate in public interest

China Features

  1. Regimen: spleen-friendly diets during White Dew
  2. Watch out hay fever during Bai Lu
  3. Man pricked by syringe with HIV
  4. Large windmill in northern Shaanxi Plateau
  5. Japan aids armed forces of China's neighbors

PD Online Data

  1. Ministry of Water Resources
  2. Ministry of Railways
  3. People's Bank of China
  4. Ministry of Health
  5. Ministry of Culture