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Bachelors seek love from billboard ad (3)

By Zheng Jinran (China Daily)

08:59, August 30, 2012

Other experts agreed.

"It may work for some people, but I suggest people find their mates through traditional methods, like seeing people introduced by their friends and relatives or participating in some activities face-to-face," said Chen Junti, an expert in marriage from 86888688.com.cn, a nonprofit dating website in Beijing.

Wang Zhiguo, a marriage expert with Baihe, acknowledged that the billboard is a promotion for their website, which has more than 47 million registered members.

"But more importantly, this advertisement provided opportunities for them. It's a win-win program," he said.

Because the billboard project worked, the company may seek other singles, perhaps women, in subsequent similar projects.

They found that more and more young people would like to find dates through non-traditional ways like posting advertisement on streets or vehicles.

"Every weekend, hundreds of people come to be interviewed to participate in Feichengwurao, or You Are the One in English, a reality TV dating show, where they can show themselves and get feedback afterwards," Wang said.

Young people, especially those born in the 1980s, are more willing to be vocal in love, and have the courage to challenge themselves and insist on doing what they are pursuing, he said.


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