Latest News:  
Beijing   Cloudy/Sunny    33 / 21 ℃  City Forecast

English>>Life & Culture

Floral dew alchemist (2)

By Xu Junqian (China Daily)

09:27, August 28, 2012

The manufacturing process has to be scrupulously accurate, and "we may have the world's most complicated perfume manufacturing process, with more than 1,000 procedures, because when you are selling at such large volumes,, you need to be meticulous," Li says.

It is estimated that about 1.5 billion bottles of floral water has been sold since it reached the market.

That is also why Li spends most of his time still in the lab, experimenting with all sorts of herbs collected from all over China.

The story began in the summer of 1988, when Li and four other colleagues received the assignment from their bosses to produce a product that is "sweet-smelling and would ease prickly heat rashes" to meet market demands.

Air-conditioning was rare then, and in the summer, prickly heat rashes became a common complaint for both adults and children.

It took almost three years for the pharmacology graduate and his team "to create something out of nothing".

They even had to invent the machine to distill the essence out of the ingredients, mostly curative herbs with traditional medicine healing properties.

"We mainly borrowed from Huangdi Neijing, the Inner Canon of the Yellow Emperor. It is a traditional pharmacological text that first advocated the use of alcohol as medicine.

"But apart from that, we had nothing physical to refer to."

Finally, in the summer of 1992, when Liushen Floral Water hit the market in grocery shops all over the country, it sold like hotcakes.

There were few large-scale supermarkets then, but the sales volumes were still amazing, and the company was caught by surprise.

"It was so unexpected. Long lines of trucks waited outside the factory to be loaded up and then they would fan out all over the country.

"We had prepared a first quota of 50,000 bottles.

"In the end, we sold off 1 million bottles," Li remembers with pride.

The competition from domestic and imported products is now more intense than ever, and the younger Chinese have now shifted their allegiance and cash from the floral water of their childhood to the more novel imported perfumes.

But Li is confident Liushen Floral Water will withstand the onslaught of competition and that it is not time to retire the product into the cosmetic archives.

"People may get less prickly heat or rashes these days, but as long as the little mosquitoes are still buzzing around, there will always be a place for our product on the shelves."

【1】 【2】

News we recommend




Top four vegetables that help lose weight in autumn

Seven foods that enrich your blood

Sweet drinks may cause seven diseases

Three "poisons" that destroy men's health

Five 'super' foods you cannot miss in summer

Tips for 'Stopping the Heat'


Related Reading

Leave your comment0 comments

  1. Name


Selections for you

  1. Thousands evacuated due to storm

  2. Indian beauties wearing gold jewelry

  3. Real Economy Faces Real Challenges

  4. 2012 China Miss Tourism Int'l crowned

  5. Female stars in see-through dress

  6. The most expensive hotel in Dubai

Most Popular


  1. Chinese abroad must have better protection
  2. 'Great China' in the eyes of a Serbian journalist
  3. Italy's bonds sales key to economic strength
  4. Capital market needs clearing up
  5. Public needs to see where tax money goes
  6. Should China boycott Japanese goods?
  7. US launches financial attacks against its allies
  8. When will Chinese-style love tragedy move world?
  9. Stakes high for Romney in Republican convention
  10. The costs of luxury spending are booming

What's happening in China

Man pricked by syringe with HIV

  1. Charity denies fundraisers take cut of donations
  2. Taxis to offer blood donation information
  3. 95-year-old woman finally joins Party
  4. Peking U student denies electoral bribery
  5. Mother's anger ends in fatal petrol bomb attack

China Features

  1. China no longer simply 'world's factory'
  2. Sharp depreciation of yuan unlikely
  3. Special Coverage: Chinese Valentine's Day
  4. Rare tornadic waterspouts appear in Guangxi
  5. Tips for 'Stopping the Heat' [Special]

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai