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Amid Games, British economy gets gold from Chinese (2)

By Tong Li (Global Times)

13:36, August 12, 2012

No matter how ordinary looking they are on TV, they must have a heart that embraces luxury goods.

Talking about Chinese people's craze over luxury goods does not shield the fact of China's economic boom. A decade ago, China was barely on the retail radar in foreign countries. But it's quite a different story nowadays.

Another reason why the change is so visible on the international stage is that the goods are considerably cheaper in cities like London than at home. Chinese don't have to be especially wealthy if they want to buy luxury goods abroad. One can save up to 30 percent by buying tax-free in London rather than paying sales tax at home.

The summer sale calendar this year doesn't suit the Olympic Games cycle perfectly. The peak for summer sales has already gone, and those that were left in Bicester Village were really not that appealing.

However, Chinese journalists still purchased various Mulberry, Gucci, Burberry and Prada products. They saved a lot of money because they had spent a lot.

It seems that many Chinese journalists were lured to Britain not by the Olympic Games. Nor are we interested in traditional English breakfast or the Tower of London. We came in search of just one thing: luxury goods.

When I talked to my friends about what I had seen in the shopping area, they asked me, "Weren't you supposed to go to report on the Olympics? Shouldn't you journalists prepare for the reporting of the next game even when you are free?"

Well, don't be too hard on us. We are Chinese, and our interest in luxury goods is always with us. It has been reported that Chinese shoppers have outspent others by an astonishing figure during the Olympic Games.

No matter what, we have brought hope for the grim British economy.

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