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People's Daily Online>>Opinion

2011: Year of government micro-blogs (3)

By Zhang Yixuan (People's Daily Overseas Edition)

08:29, December 16, 2011

Data shows that Chinese micro-blogs have more than 300 million users, 700 million registers and 200 million posts a day. This changed the past manner of information dissemination in which the public got information from the social indoctrination of "listening" to the government through mainstream media and had less opportunity to speak. The public now has more right to carry out a full range of supervision of government.

Just starting

Of course, the “first year” is only a beginning.

Language style is one of the most common problems of government micro-blogs. Many “shocking words”, “surprising words” and “bureaucratic and stereotyped words” news on government micro-blogs in 2011 often caused negative feedback.

Experts said that government micro-blogs should understand the suffering and requirements of the masses; prevent “affinity” from changing to “glib words” on one hand and seek truth from facts, do not be biased, jump to conclusions or make over-commitments on the other hand.

Some radical and false statements also should be corrected within micro-blogs. Such pressure often deters some grassroots officials. In this case, more and more officials are eager to learn about and be familiar with micro-blogs, thus the amount of training is beginning to increase. Forty-five government employees from 15 districts and counties as well as eight committees, offices and bureaus of Beijing received professional training on micro-blogging recently in the Party School of the CPC Beijing Municipal Committee.

Government micro-blogs should not pursue number of fans blindly but pay more attention to quality of fans, reminded Zhu Huaxin, secretary-general of the People’s Daily Online Public Opinion Monitoring Center.

China Advisory Committee for State Information member Wang Yukai suggested that the government should actively create conditions to guide their micro-blogs to give play to positive effects, that is, to first ensure the participation rights of citizens; then govern online “water army” and Internet marketers and standardize online marketing companies; and finally make innovations in Internet governance.

【1】 【2】 【3】


 
 
 
 
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