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People's Daily Online>>Opinion

2011: Year of government micro-blogs (2)

By Zhang Yixuan (People's Daily Overseas Edition)

08:29, December 16, 2011

Chinese government micro-blogs have adopted diversified styles. For example, Guangdong police have set up several micro-blog groups, Beijing police focus on releasing information on public security, and Xiamen police focus on the work of primary-level police stations. Furthermore, government micro-blogs have also been used to release news bulletins, to conduct communication within groups, to deal with public opinion and to attract more government agencies and officials. Experts believe that government micro-blogging is nearing maturity in China.

The public is responding to micro-blogs on government affairs with enthusiasm. Statistics show there are more than 1 million fans of the official micro-blog of 17 government agencies and nine officers in Sina micro-blog, and Zhejiang Province Organization Minister Cai Qi has nearly 6 million followers on his Tencent micro-blog.

What did administrative micro-blogs change?

Various forms of government micro-blogs have become a powerful way to practice social management innovation for all levels of government.

Zhu Huaxin, the secretary-general of public opinion monitoring, said that micro-blog offers a "salvage platform for silent voice."

Wang Yukai, a professor from the National School of Administration, said that micro-blogs are changing the power balance of discourse between China's official and social, and it is changing for the whole pattern of strong government and weak society.

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