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People's Daily Online>>China Business

Facing hard times, group buy sites get rational (3)

By Chen Jing (The Economic Daily)

15:36, December 02, 2011

Rigid demand, room for growth still exist

Although the group purchase markets of China's first and second-tier cities have become saturated, the group purchase business is developing amazingly rapidly in the third and fourth-tier cities. A report by the shows that the total group buy sales volume of the 40 first and second-tier cities accounted for 84 percent of that of the whole China in July, but the percentage had decreased to 75 percent in October. However, the number of the cities with a monthly group buy sales volume of more than 1 million yuan was 102 in October, up 20 percent compared to that of July.

After analyzing it, a co-founder of, Hu Chen said that the group buy sector is still in a state of rigid demand for both customers and local merchants. Now that the bubbles and vicious competition caused by abnormal growth are eliminated, the trend of the integration of China's group purchase websites is becoming clearer.

The next two months will be a peak period of group purchases because of the New Year and Spring Festival, and if group buy websites seize this opportunity successfully, it is very possible that China's total group-purchase sales volume of 2011 will exceed 10 billion yuan.

【1】 【2】 【3】

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