Latest News:  
Beijing   Cloudy/Overcast    0 / 5   City Forecast

People's Daily Online>>China Society

Microblog politics (3)

By Wen Ya (Global Times)

09:54, November 30, 2011

Current difficulties

Though Weibo is hailed by government and officials, they have hesitated using the new platform, according to Zhang Zhi'an, an expert in Weibo study at the Sun Yat-sen University School of Communication and Design.

"At the very beginning, the overwhelming power of Weibo was beyond their expectations and worried them," Zhang told the Global Times. "Their use of Weibo was quite passive."

With new experiences in Weibo, their problem transformed into how to use the communication tool, for example, how to meet both the needs of their superiors and the public, and how to conduct internal and external monitoring, Zhang said.

"Opening a Weibo account will add to the workload of existing government staff members. Thus, they need staff, fund and technological support," he said.

Wang Hui has experienced the same problems.

"We must be cautious with our messages while keeping an open-minded attitude in our dialogue with the public, which is the most difficult challenge for us now," she said.

However, she is also discomforted by the other side of Weibo.

"Sometimes I feel uncomfortable when I see some aggressive words on my Weibo. Usually I reply to people calmly and their words eventually become more polite," Wang Hui said.

However, using Weibo is not nearly enough for the government to solve the people's problems, Wang Sixin, a law professor at Communication University of China, told the Global Times.

"More offline work must be done to back up and further online communication," Wang Sixin said. "The government should engage in face-to-face communications more often with citizens to help solve their issues."

【1】 【2】 【3】


 
 
 
 
We Recommend
 
 
 

Email|Print|Comments(Editor:张茜)

Related Reading

Leave your comment0 comments

  1. Name

  

Selections for you


  1. There she blows

  2. Apple iPhone 4 self-combusts on flight

  3. Famous Russian strategic bombers

  4. Gulls from Siberia winter in Kunming

Most Popular

Opinions

  1. China and India mustn't go for the throat
  2. Germany needs wisdom to save euro
  3. Egypt's chaos: No end in sight
  4. Chinese still swarm to hard-hit Wall Street
  5. Durban goals must not crack under pressure
  6. Corporate efforts better than govt ad in selling China
  7. Iceland deal hits local firms with dose of cold water
  8. Are Chinese people truly miserable?
  9. Protecting monetary sovereignty
  10. Think competitively

What's happening in China

Recycled needles spread hepatitis C

  1. 70% women prefer marrying well to doing well
  2. Caught up in the jade craze
  3. Shipbuilders confront stormy weather
  4. Health system to get shot in the arm
  5. Chinese charities clean up their act

PD Online Data

  1. The lion dance in Guangzhou
  2. The flower fair in Guangzhou
  3. Lion dances pay New Year calls in Guilin
  4. Jiangsu´s special New Year traditions
  5. Hakka traditions in Spring Festival