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Who is shaping China's online public opinion? (2)

By Zhang Yin (People's Daily)

17:07, October 26, 2011

Deng Jianwei: Microblogs are capable of reaching every single corner of the society, and people can use them without time or place limits. According to statistics, the Guangdong province has more than 91 million mobile phone microblog users and more than 50 million Internet microblog users. "Everybody can be a content creator and everybody can be a commentator."

Ye Qing: In my opinion, microblog users can be divided into four main categories: celebrities who can easily attract public attention, such as Yao Chen, then ordinary people, officials and professional commentators, including media workers and Internet commentators.

Chen Changfeng: Generally speaking, celebrities' micro-blog accounts have large numbers of followers and share some characteristics with traditional media outlets, and their posts can be forwarded many times in a short period. By contrast, ordinary people's microblog accounts have just a few followers unless they get involved in an incident. However, many ordinary people are active microblog users, and often express diverse opinions on various affairs.

Wang Yukai, a professor at the Chinese Academy of Governance

Ye Qing, a member of the National People's Congress and deputy director of the Hubei Provincial Bureau of Statistics

Deng Jianwei, director of the Publicity Department under the Guangdong Provincial Bureau of Public Security

Yu Guoming, a professor at the School of Journalism and Communication under Renmin University of China

Chen Changfeng, deputy dean of the School of Journalism and Communication under Tsinghua University

Han Liyong, a veteran netizen and a former moderator at the popular Tianya discussion forum

Zhu Huaxin, secretary-general of the Public Opinion Monitoring Office under People's Daily Online

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Leave your comment3 comments

  1. Name

blabla at 2011-11-04221.221.172.*
don't really get the point...
PD User at 2011-11-02114.241.184.*
Money and only money is shaping public opinion...
Max at 2011-10-31175.140.147.*
Who is shaping China's online public opinion? Yheanswer is obvious : Washington's soclpuppets and trolls under the payroll of the Pentagon and CIA.
  

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