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Reporting from the grassroots in vogue (3)

(China Daily)

10:26, October 20, 2011

In general, he said, the Go Grassroots campaign in journalism makes a good start in serving the people, and further influence on improving the administrative system is also expected.

"Our reporters are now digging in the grassroots and bringing back the people's expectations," Hu said. "Such voices are sounded to the government and should be a guide to future governance works. Changes in the news writing style might also encourage the improvement of (government) document writing."

Xu, the Beijing man who used to avoid TV news programs, said, "Hearing, in their own dialect, how villagers' lives were transformed due to certain policies is much better than hearing them from news anchors in perfect pronunciation."

Higher expectations

"Grassroots units flow with the most fresh and abundant news resources," said Liu Yunshan, who directs the Publicity Department of the Central Committee of the Communist Party of China. "Only when journalists base themselves at the grassroots levels can the stories pass on the real temperature on the spot, packaged in simple and clean writing styles, and bear soul-stirring power."

He made the comments during a mobilization videoconference in early August. Also leading the campaign are the General Administration of Press and Publication, the State Council Information Office, the State Administration of Radio Film and Television, and the All-China Journalists Association.

Li Changchun, a member of the Standing Committee of the Political Bureau of the Party's Central Committee, said news organizations should make it a long-term goal for reporters to go to local communities and cover stories that reflect people's true voices, show their genuine concerns and have the greatest relevance to their lives.

Li also asked reporters to work on their storytelling skills to draw greater interest.

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